Marina
Wednesday, June 20, 2012
Mashup: Approach to the idea of Power
In order to acquire power, you need to familiarize yourself with
surrounding issues, what is
going on in the world around? Consumers need to share and express what matters to them These demands and values will enable you to evaluate how you can find better
ways to solve problems.
Leadership is developed by expanding in
diversity in consumers
and in order to acquire that focus, needs must be met for consumers, customers and franchise
partners. Therefore you need to get out into the market and listen, observe and learn to follow and
possess a world view from
the consumer’s perspective. The aim is in products to create utility for users and you need to
be the developer, marketer and
publisher to acquire power.
Comany Articles
The Coca-Cola
Company: Mission, Vision & Values
Our Mission
Our Roadmap starts with our mission, which is
enduring. It declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
·
To
refresh the world...
·
To
inspire moments of optimism and happiness...
·
To
create value and make a difference.
|
Our
Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
·
People: Be a great place to work where people are
inspired to be the best they can be.
·
Portfolio: Bring
to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
·
Partners:
Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
·
Planet: Be a
responsible citizen that makes a difference by helping build and support
sustainable communities.
·
Profit: Maximize
long-term return to shareowners while being mindful of our overall
responsibilities.
·
Productivity: Be a highly effective, lean and fast-moving organization.
|
Live
Our Values
Our values serve as a compass for our actions and describe how we behave in the world.
·
Leadership: The courage to shape a better future
·
Collaboration: Leverage collective genius
·
Integrity: Be real
·
Accountability: If it is to be, it's up to me
·
Passion: Committed in heart and mind
·
Diversity: As inclusive as
our brands
·
Quality: What we do, we do well
|
Focus
on the Market
·
Focus on needs of our consumers, customers and franchise partners
·
Get out into the market and
listen, observe and learn
·
Possess a world view
·
Focus on execution in the
marketplace every day
·
Be insatiably curious
|
Work
Smart
·
Act with urgency
·
Remain responsive to change
·
Have the courage to change
course when needed
·
Remain constructively discontent
·
Work efficiently
|
Act Like Owners
·
Be accountable for our actions and inactions
·
Steward system assets and focus on building value
·
Reward our people for taking risks and finding better ways to solve problems
·
Learn from our outcomes -- what worked and what didn’t
|
Be the Brand
·
Inspire creativity,
passion, optimism and fun
|
http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html
Facebook Inc.:
Company Information
Facebook, Inc. (Facebook) is
engaged in building products
to create utility for users, developers, and advertisers. People use Facebook to stay connected
with their friends and family, to discover what is going on in the world around them, and to share and
express what matters to them to the people they care about. Developers
can use the Facebook Platform to build applications and Websites that integrate
with Facebook to reach its global network of users and to build personalized
and social products. Advertisers can engage with more than 900 million monthly
active users (MAUs) on Facebook or subsets of its users based on information
they have chosen to share with the Company, such as their age, location,
gender, or interests. It
offers advertisers a combination of reach, relevance, social context and
engagement.
http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.html
Take-Two Interactive Software, Inc:
Coorporate
profile
Headquartered
in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher
of interactive entertainment for consumers around the globe. The Company
develops and publishes products through its two wholly-owned labels Rockstar
Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K
Play brands. Our products are designed for console systems, handheld gaming
systems and personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online platforms and cloud
streaming services.
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